5 Videos Every Website Needs and Why You Need Them (for Any Industry)
In today’s digital landscape, video is no longer a luxury—it’s a necessity. Whether you’re running a small business or managing an in-house marketing team, adding the right videos to your website can save you time, build trust, and increase customer engagement. But not just any videos will do. Here are five essential types of videos every website needs and why they make a difference.
1. FAQ Answer Videos
Why You Need Them: Provide immediate answers and save customer time
Customers have questions, and they want answers fast. A FAQ video helps you address common concerns quickly and visually. Instead of customers searching through text-based FAQ sections, they get the information they need in seconds through a clear, engaging video.
Example: A real estate agent could create a FAQ video explaining “What happens during a home inspection?” Customers can watch the video anytime and get a clear understanding without having to call or email for details.
Benefit: Saves time for both the customer and your team by answering recurring questions upfront.
2. How-to/Tutorial Videos
Why You Need Them: Become the helpful authority and foster trust
How-to videos help position your business as a trusted expert in your field. When people search for solutions, they often turn to video tutorials. By providing valuable content, you build trust with your audience and show that you’re there to help—even before they become customers.
Example: A fitness coach could post a video demonstrating “5 Beginner Exercises for Building Strength.” This not only shows expertise but also gives potential clients a reason to follow and engage with your content.
Benefit: Creates value and positions you as an authority in your industry, which builds long-term trust with your audience.
Learn how The Video Lab can help you create effective website videos.
3. Client Testimonial Videos
Why You Need Them: Build trust, provide social proof, and increase conversions
Potential customers want to know they can trust you. Seeing and hearing real clients share their positive experiences builds credibility and gives prospects the confidence to move forward. People are more likely to buy from businesses with proven success stories.
Example: A marketing agency might feature a happy client talking about how their services helped increase sales by 30%. This makes new prospects feel more comfortable choosing the agency for their own needs.
Benefit: Testimonial videos provide powerful social proof and motivate potential customers to take action, leading to higher conversion rates.
4. Employee Introduction / About Us Videos
Why You Need Them: Humanize your brand and build personal connections
In today’s market, people want to do business with people—not faceless companies. Introducing your employees through video allows customers to connect with the faces behind the business. This adds a personal touch that builds trust and makes your brand feel approachable.
Example: A law firm could create an “About Us” video, featuring short introductions from each team member, explaining their role and sharing why they are passionate about what they do. This helps potential clients feel more comfortable before meeting in person.
Benefit: Personalizes your brand, making it easier for customers to relate to you and trust your team.
5. Behind-the-Scenes Videos
Why You Need Them: Build transparency and authenticity, creating a deeper connection
Customers appreciate transparency. Behind-the-scenes videos pull back the curtain and let people see how your products are made or how your business operates. These videos make your brand feel more authentic and approachable.
Example: A local bakery could film a short video showing how their signature bread is made, from mixing the dough to pulling it out of the oven. This gives customers insight into the process and builds a sense of connection with the business.
Benefit: Demonstrates authenticity and transparency, which helps foster trust and encourages long-term customer relationships.
Final Thoughts
Adding these five videos to your website helps your business engage visitors, answer their questions, and build trust—key ingredients for converting visitors into loyal customers. Whether you’re selling products or providing services, each of these video types plays a unique role in making your website more effective.
Not sure where to start? Focus on one video at a time, beginning with a FAQ video or an About Us introduction. As you build your video library, you’ll see how these tools can enhance your brand’s presence and foster deeper connections with your audience.
By using video strategically, you’ll not only improve customer experience but also position your business as an approachable, trustworthy leader in your industry. And the best part? These videos work for any industry, making them a must-have for every website.
