Caleb Hoover Caleb Hoover

5 Videos Every Website Needs and Why You Need Them (for Any Industry)

In today’s digital world, having the right videos on your website can build trust, engage visitors, and boost conversions. This blog explores five essential types of videos every business should feature on their site: FAQ answer videos, how-to tutorials, client testimonials, employee introductions, and behind-the-scenes footage. Each video type serves a unique purpose, from answering common customer questions to showcasing authentic client experiences and humanizing your brand. Whether you’re in real estate, fitness, retail, or professional services, these videos help create transparency, establish authority, and foster deeper personal connections with your audience.

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Caleb Hoover Caleb Hoover

Secrets to Growing Your YouTube Channel in 2024

Are you looking to boost your presence on YouTube? Whether you're a real estate agent, financial advisor, fitness instructor, or educator, harnessing the power of YouTube can significantly enhance your online visibility and audience engagement. In this blog post, we'll delve into key strategies discussed in a recent live show that are tailored to non-expert video creators like you who are eager to learn the basics of video marketing and YouTube growth.

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Caleb Hoover Caleb Hoover

Understanding the Essence of Organic Video in Video Marketing

Is your business struggling to get reach and engagement with your social media video content WITHOUT putting any money behind it?Cooper Chwialkowski, Digital Media Manager at Epicosity, and I have a conversation about the future of organic video, ways to improve social video posts, and how to navigate when to boost a post. This episode could relieve a ton of stress when it comes to posting your online videos.

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Caleb Hoover Caleb Hoover

Maximizing Engagement and Learning with Online Video

Uncover actionable insights from Tamien's expertise in video content, featured in our blog highlighting key takeaways from the 'Video Lab Live Show.' Learn how to boost engagement and retention rates with practical strategies shared during interactive discussions. Elevate your online content strategy with expert advice on leveraging video for enhanced learning experiences.

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Caleb Hoover Caleb Hoover

Insights into Video Marketing Trends of 2024

Explore the latest trends in video marketing with insights from Caleb and Justin. Discover the significance of mobile video consumption, the dominance of vertical video formats, and strategies for authentic content creation. Stay ahead of the curve and elevate your marketing game in 2024.

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Caleb Hoover Caleb Hoover

Grow Your Business and Connections with LinkedIn Video

In the ever-evolving landscape of digital marketing and professional networking, LinkedIn remains a formidable platform for businesses and individuals seeking to connect, engage, and grow. And in the realm of LinkedIn, there's one aspect that's been gaining significant attention lately: LinkedIn video.

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Caleb Hoover Caleb Hoover

Instagram Video MASTERCLASS

In a captivating episode of “The Video Lab Live Show," expert guest Maddie Peschong shared insights and strategies on how to crush it on Instagram and grow your business through impactful video content.

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Caleb Hoover Caleb Hoover

Expert Tips to Grow Your Email List

According to recent research by HubSpot, a staggering 87% of brands consider email marketing critical to their success, with 77% reporting increased engagement over the past year. Recently on The Video Lab LIVE Show, Matt Paulson, an expert in email marketing, shared invaluable insights into growing email lists and optimizing strategies for maximum impact.

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Caleb Hoover Caleb Hoover

Personal Branding Secrets Revealed

John Meyer, a seasoned entrepreneur and expert in personal branding. Meyer, founder of Leadmore Coaching and former CEO of Lemonly, shared invaluable insights into the nuances of personal branding, shedding light on the strategies that can propel individuals towards success in this arena.

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Caleb Hoover Caleb Hoover

How Panasonic LUMIX Cashed in on the Influencer Trend

LUMIX is witnessing increased brand awareness, a surge in product discussions, and a community that's not just interested but invested. It's not just about selling cameras; it's about building a tribe that resonates with the brand's vision.

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