Grow your brand, build trust, and generate more sales with expert video coaching designed for in-house teams—no production experience required.
Empower Your In-House Marketing Team to Create Professional Video Content
Struggling to Keep Up with Video Marketing?
Lack of budget for professional video production
Inconsistent video content creation
Limited technical expertise in video production
Difficulty adapting to ever-changing video trends
As a marketing team, you know that video is essential for driving engagement and building trust. But without the budget for professional production or the skills to create videos in-house, staying competitive can feel impossible. Inconsistent video output or low-quality production can hurt your brand more than help it.
Our tailored video coaching program empowers your in-house marketing team with the skills and strategies needed to consistently create high-quality video content. Whether your team has no video experience or wants to refine its current approach, we guide you through everything from video production basics to advanced marketing strategies.
Video Coaching Solution for Your In-House Marketing Team
Hands-on coaching for video creation and strategy
Flexible support, including virtual or in-person sessions
Video content audits and strategy check-ins
Expert training in video production tools and techniques
Industry-specific insights and best practices
Why Choose Our Video Coaching Service?
Transform your marketing team’s video content capabilities and watch your business grow. With expert guidance, your team will be able to produce professional-quality videos that resonate with your audience and elevate your brand.
Here’s how our coaching helps:
Cost-Efficient: Reduce the need for expensive production agencies by bringing video creation in-house.
Consistent Output: Stay top-of-mind with your audience by consistently delivering high-quality video content.
Build Trust: Create authentic, engaging videos that connect with your audience and build lasting relationships.
Drive Sales: Use video as a powerful tool to drive more engagement, leads, and sales.
Stay Competitive: Adapt quickly to trends with our industry insights and stay ahead of your competition.
What’s Included in Our Video Coaching Service
BASE PACKAGE
6 or 12 month with renewal options
Industry specific list of 53 video ideas
Video strategy workbook based on The Video Lab’s 4Cs of effective video content
Quarterly video content audits
Quarterly goal and analytics check-ins
Monthly on-site or virtual office hours with team - 1hr
Monthly email of industry specific “What’s Working?” in video
Access to The Video Lab Online Community for additional office hours ($497 value)
Priority email availability
$1447/month
ESSENTIALS PACKAGE
6 or 12 month with renewal options
Industry specific list of 53 video ideas
Video strategy workbook based on The Video Lab’s 4Cs of effective video content
Quarterly video content audits
Quarterly goal and analytics check-ins
Monthly on-site or virtual office hours with team - 1hr
Content day assistance
2hr monthly -or-
Full day quarterly
Monthly email of industry specific “What’s Working?” in video
Access to The Video Lab Online Community for additional office hours ($497 value)
Priority email availability
Access to The Video Lab Studio for no additional charge- subject to availability
$2227/month
If one of these packages interests you but you STILL NEED professional video production, ask about the PRO package during the Discovery Call.
The PRO package includes professionally shot and edited video to complement and enhance the video your team creates based on your strategy.
MAYBE a VIP Day is what you need.
Hands-on video coaching, empowering your team to create video in-house with just an iPhone, all in a days work!
Meet Caleb
With over 12 years of experience in video production, Caleb Hoover has helped countless businesses, from banking to manufacturing to non-profits, harness the power of video to achieve their marketing goals.
Now, he’s bringing that expertise directly to your team.
12+ years in the video production industry
Specialized in empowering in-house marketing teams
Developed The Video Lab 4C’s Framework for effective video content
Works with filmmaking brands from around the world on video content, traveling to places like Japan, Los Angeles and Las Vegas
“I believe that with the right guidance, any team can produce high-quality video content that drives results- no expensive equipment or previous experience required.”
- Caleb
FAQs
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Results can vary depending on your team’s current video experience and how quickly they apply what they learn. However, most teams begin creating higher-quality, more consistent video content within the first 1-2 months. With our structured coaching and hands-on guidance, you’ll see a gradual improvement in both content quality and efficiency, leading to stronger engagement and brand growth over time.
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No prior video production experience is required. Our coaching is designed to meet your team where they are. Whether your team is starting from scratch or has some experience, we provide hands-on training that covers everything from basic camera skills to advanced video marketing strategies, ensuring they feel confident in their ability to produce high-quality content.
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We offer both remote and on-site coaching options to fit your team’s needs. You can choose to have coaching sessions via Google Meet, or we can arrange in-person training depending on your location. Both options ensure your team gets personalized, hands-on guidance that works within your schedule.
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We can work with the equipment you already have, whether it’s a smartphone or more advanced cameras. If your team is looking to upgrade, we can recommend budget-friendly equipment that will significantly improve your video quality. We also offer training on how to make the most of your existing tools, from cameras to audio equipment, to ensure your team can create professional content without a hefty investment.
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We help you establish clear goals and track the performance of your video content through analytics. Our quarterly goal and strategy check-ins provide insights into what’s working and what can be improved. We’ll review engagement metrics, viewer retention, and lead generation to make sure your video content is driving real business results and continuously improving.
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After the initial training, your team will have ongoing support through The Video Lab Online Community and priority email access. Whether you have questions about camera settings, need feedback on a new video, or want to refine your marketing strategy, we’re available to help.
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Our coaching is industry-agnostic, meaning we’ve successfully worked with businesses across various sectors. That said, we tailor our strategies to your specific industry to ensure that your video content resonates with your target audience. We provide industry-specific insights and a list of 53 video ideas to help your team get started on the right path, ensuring your content drives engagement and meets your business objectives.