My Story - Caleb Hoover

In 2012, I started Hoover Heights Media, LLC in Sioux Falls, SD to get into corporate video production. I’ve freelanced since then and have worked with agencies and clients directly, making everything from music videos to brand videos.

In 2019, I started doing camera setting tutorials on YouTube and that’s when I realized my passion for video education. Ushering in The Video Lab.

With The Video Lab, I want to educate people about video. How to invest in themselves with video through skills coaching, produce high quality and creative professional video content and provide a space for people to batch film all the videos they’ll ever need.

All video education and video production filters through The Video Lab’s 4 Core Concepts: Consistency, Community, Content, and Creativity. These 4Cs work together to create the most effective strategy for online video.

Let’s work together.

My Story - Caleb Hoover

With The Video Lab, I want to educate people about video. How to invest in themselves with video through skills coaching, produce high quality and creative professional video content and provide a space for people to batch film all the videos they’ll ever need.

The Video Lab Sioux Falls