Grow Your Business and Connections with LinkedIn Video

In the ever-evolving landscape of digital marketing and professional networking, LinkedIn remains a formidable platform for businesses and individuals seeking to connect, engage, and grow. And in the realm of LinkedIn, there's one aspect that's been gaining significant attention lately: LinkedIn video. In our latest live show, "The Video Lab," we had the privilege of hosting a LinkedIn expert, Chuck Shaver, to delve deep into the world of LinkedIn video.

Chuck Shaver, a certified LinkedIn expert and a prominent voice in the LinkedIn community, brought his vast knowledge and experience to the table, shedding light on the intriguing and powerful world of LinkedIn video. If you missed our live show, don't worry – we've got you covered. In this blog post, we'll summarize the key takeaways from our enlightening conversation with Chuck.

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Caleb is joined by LinkedIn expert, Chuck Shaver to talk about the impact video can have on growing your business and connections on LinkedIn.

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1. Effective Types of Video Content on LinkedIn:

LinkedIn, unlike other social media platforms, has a distinct professional aura. Therefore, the types of video content that work best on this platform differ from what you might see on, say, Instagram or TikTok. Here's what Chuck had to say about effective video content on LinkedIn:

1. Short and Sweet: Chuck emphasized the importance of keeping your LinkedIn videos short and to the point. With people's busy schedules, you need to capture their attention quickly. Aim for videos that are engaging and informative within the first few seconds.

2. Vertical Video: As more and more people access LinkedIn from their mobile devices, vertical video content is gaining prominence. It occupies more screen real estate and offers a seamless viewing experience.

3. Providing Value: Chuck emphasized the significance of delivering value through your video content. Whether it's sharing industry insights, offering quick tips, or highlighting relevant trends, ensure that your content educates, informs, or entertains your audience.

2. Best Practices for LinkedIn Video:

Chuck's expertise extends to understanding the nuances of the LinkedIn platform and its algorithms. Here are some of his best practices for creating LinkedIn video content that gets noticed and appreciated:

1. Customized Posts: When sharing your video on LinkedIn, don't settle for the default text. Customize your posts to include a compelling hook or nugget. The initial text serves as your video's trailer, so make it enticing.

2. Mention Others: Chuck advised mentioning others in your video posts. If someone you've mentioned interacts with your post by liking or commenting, it can boost your reach and engagement.

3. Leverage Analytics: Understanding how your content is performing is essential. LinkedIn provides in-depth analytics, allowing you to gauge the effectiveness of your videos. Pay attention to metrics like views, likes, shares, and comments to refine your content strategy.

3. Interactivity and Engagement:

What sets "The Video Lab" apart from traditional webinars and podcasts is its interactive nature. We encourage viewers to actively participate in the conversation. Chuck echoed the importance of being active on the platform. Here are some takeaways on interactivity:

1. Community Building: Chuck sees LinkedIn as a supportive community. Building connections and engaging with others can boost your visibility and reach. Don't just use LinkedIn as a broadcasting platform; be a part of the conversation.

2. LinkedIn Algorithm: The LinkedIn algorithm heavily relies on the interactions your content receives. If someone mentions you or interacts with your post, it positively influences the algorithm's perception of your content.

3. Keep Viewers' Attention: Chuck emphasized the importance of keeping viewers engaged in your video. The longer someone stays engaged with your content, the better it is for your visibility and reach. Utilize captivating visuals, subtitles, and engaging narratives to maintain viewer interest.

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Use the button below to download the the FREE Video Playbook to help you get started with online video.

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In conclusion, the power of LinkedIn video is not to be underestimated. Chuck Shaver's insights shed light on how to create content that resonates with your professional network, grows your connections, and strengthens your presence on LinkedIn. Remember, the success of your LinkedIn video content doesn't just rely on the video itself but also on how you interact with your audience and the platform's algorithms.

So, whether you're a seasoned LinkedIn user or just starting to explore its potential, take Chuck's advice to heart and start crafting engaging, informative, and valuable video content on LinkedIn. And if you have more questions or insights to share, remember that interactivity is key – join the conversation and let's explore the world of LinkedIn video together. Your LinkedIn journey is just beginning, and there's no better time to make the most of it.

Are you ready to unlock the potential of LinkedIn video? Join us in "The Video Lab" for more expert insights and interactive discussions – your LinkedIn success story awaits!