Instagram Video MASTERCLASS
In the ever-evolving landscape of social media, Instagram remains a powerhouse, and harnessing the potential of Instagram video has become essential for individuals and businesses alike. Recently, in a captivating episode of “The Video Lab Live Show," expert guest Maddie Peschong shared insights and strategies on how to crush it on Instagram and grow your business through impactful video content.
Meet Maddie Peschong: The Visionary Behind the Lens
Maddie Peschong, a multifaceted professional known for her roles as a brand photographer, business coach, and podcast host, joined Caleb on the show. With her extensive experience and a thriving Instagram presence, Maddie brings a wealth of knowledge to the table. As the owner of White Space Photography Studio, Maddie has mastered the art of providing incredible value to her audience, making her a go-to resource for those looking to elevate their Instagram game.
Watch the Full Episode
Join Maddie and Caleb in a conversation about how to grow on Instagram with video.
Effective Types of Video Content on Instagram
Diversity is Key: Instagram offers a versatile platform for content creators, allowing for various types of video content. Maddie highlighted the importance of diversifying your content, including photo posts, Instagram reels, and video walkthroughs. Embrace the different formats to keep your audience engaged and cater to varying preferences.
Balancing Act: Feed vs. Stories: Instagram's dual nature, with its polished feed and raw, in-the-moment stories, provides a unique opportunity for content creators. Maddie emphasized the importance of striking a balance between curated feed content and authentic stories. Understanding the dynamics of both can enhance your overall Instagram strategy.
Best Practices for Crafting Compelling Instagram Videos
Vertical Video Dominance: Instagram is primarily a mobile platform, and Maddie stressed the significance of optimizing videos for mobile viewing. Vertical videos take up more screen real estate, providing a better viewing experience. Ensure your videos are shot and cropped vertically to maximize impact.
Fill the Frame: When posting videos, aim to fill the entire screen. While Instagram allows horizontal and square videos, Maddie advised that content creators should strive to use vertical videos whenever possible. This not only enhances visual appeal but also ensures your content takes center stage on mobile devices.
Mobile Optimization: A Game-Changer for Instagram Success
Understanding Instagram's Duality: Instagram offers a polished feed and spontaneous stories. Maddie highlighted the importance of recognizing the nuances between these two aspects and tailoring your content accordingly. Strive for a balanced approach, leveraging both the curated feed and in-the-moment stories to connect with your audience.
Maximizing Mobile Real Estate: Given Instagram's mobile-centric user base, Maddie emphasized the need to optimize videos for mobile viewing. Vertical videos, taking up the full screen, create a more immersive experience for users scrolling through their feeds. Crafting content with mobile viewers in mind enhances engagement and overall impact.
FREE Video Playbook
Use the button below to download the the FREE Video Playbook to help you get started with online video.
In conclusion, “The Video Lab Live Show" with Maddie Peschong provided a masterclass in Instagram video marketing. By embracing diverse content types, balancing feed and stories, and optimizing for mobile, content creators can elevate their Instagram presence. As Maddie's invaluable insights demonstrated, understanding the platform's dynamics and aligning your content with user preferences are pivotal steps toward crushing it on Instagram and propelling your business to new heights.
