Mastering High-Value Video Content
In a recent episode of The Video Lab Live Show, I had the pleasure of hosting a special guest, Troy Klongerbo. A seasoned content creator and marketing expert, Troy shared his expertise on bringing high-value video content to your audience. As the discussion unfolded, viewers were treated to valuable insights and practical tips that anyone looking to make an impact in the digital realm could benefit from.
Watch the FULL EPISODE
Troy Klongerbo shares his insight into creating high-value video content and how it can change your business.
Defining High-Value Content
The conversation kicked off with Troy delving into the concept of high-value content. According to him, high-value content goes beyond mere information; it's a delicate balance of information and entertainment. Troy emphasized that to grab and retain the audience's attention in today's fast-paced world, videos must not only inform but also entertain. This fusion creates a powerful combination that keeps viewers engaged and eager for more.
Troy highlighted the importance of authenticity, citing examples of successful content creators who stay true to themselves. One notable example was a beekeeping influencer whose down-to-earth personality translated seamlessly from camera to customer service calls. Authenticity, Troy argued, is the secret sauce that gives video content a superpower element, creating a connection with the audience that goes beyond the screen.
Types of High-Value Content to Start Making
The conversation then shifted to practical advice on the types of high-value content one should consider creating. Troy outlined several categories, each with its unique appeal:
Behind-the-Scenes Content: Troy stressed the effectiveness of providing a peek behind the curtain. For businesses, this could mean showcasing the process of creating products or delivering services. While protecting proprietary information, giving the audience a behind-the-scenes look fosters a sense of connection and transparency.
Trend Discussions: Keeping an eye on industry trends and discussing them in videos positions the creator as an authority. Troy mentioned the opportunity to capitalize on timely topics, such as product launches or industry announcements. Being among the first to cover such news can provide a substantial boost in visibility and credibility.
Short-Form Content: While longer videos have their place, Troy advocated for short-form content, especially for platforms like Instagram Reels and TikTok. Even professionally shot, polished videos can find a new life when condensed into bite-sized, engaging clips.
Video Podcasts: Troy expressed a personal preference for podcasts that include a video element. With platforms like YouTube, creators can leverage the podcast format while adding a visual component. This not only caters to different audience preferences but also enhances discoverability through YouTube and Google search results.
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Key Takeaway: Storytelling Wins
As the conversation neared its conclusion, Troy shared a golden nugget of wisdom: "Story wins, and when that story wins, you win in the marketplace." Emphasizing the power of storytelling, Troy highlighted how connecting with the audience on a narrative level creates a lasting impact. Whether you're a business owner, content creator, or aspiring influencer, weaving a compelling story into your videos can set you apart and resonate with your audience.
In summary, Troy Klongerbo's insights into high-value video content provide a roadmap for those seeking to elevate their digital presence. From the importance of authenticity to the practicality of various content types, the live show offered a comprehensive guide for creators looking to make a meaningful impact in the world of online video. So, grab your camera, embrace authenticity, and start telling stories that win hearts and markets alike.
