SIOUX FALLS’ TURNKEY VIDEO STUDIO FOR LEADERS, COACHES & EXPERTS
FOCUS ON YOUR MESSAGE WHILE WE HANDLE EVERYTHING ELSE.
The Video Lab gives you everything you need to film podcasts, content, and workshops with ease.
What is The Video Lab?
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CONTENT STUDIO
Pre-built video sets equipped cameras, lighting, mics and a studio assistant ready to record video podcasts, YouTube videos, short-form content and so much more.
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EVENT STUDIO
Host in-person workshops, lunch & learns and trainings, all while being recorded on video. Turn that content into social clips, courses or feature behind a paywall.
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CORPORATE VIDEO PRODUCTION
We come to you and record brand stories, interviews and other types of video for you to use on your website, for social media or for use during trade shows or events.

Think like a content creator and less like an agency with The Video Lab’s 4Cs of highly effective video content.
CONSISTENCY: Always show up for your audience.
COMMUNITY: Who are you making your videos for?
CONTENT: Video structure built for retention and engagement.
CREATIVITY: Incorporate your unique unfair advantage.
What are people saying about The Video Lab?
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Our experience working with The Video Lab has been exceptional. The Video Lab team isn’t just skilled videographers but also educators, guiding us through every step of the process with clarity and patience. They truly value collaboration, taking the time to understand our vision and bringing it to life with a level of professionalism and creativity that’s hard to find. Their customer service goes above and beyond, always making us feel like a priority. Highly recommended for anyone looking for an outstanding videographer team, studio, or video consultant that’s as committed to educating and supporting clients as they are to delivering top-quality work!
- Justin
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I am very impressed with Caleb and The Video Lab. You walk in and everything is set up. It is such a slick process and he is on set to give us feedback and pointers. I definitely would recommend this to anyone looking to improve their business with video.
- Devin
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We had an incredible experience recording at The Video Lab with Caleb Hoover. The facility is outstanding—everything you need for a professional shoot, from high-quality lighting to top-tier equipment, was readily available and expertly maintained. Caleb’s advice on staging and setup was a game-changer. His expert eye helped us position our products perfectly and kept everything running smoothly. Beyond that, he created a relaxed, welcoming atmosphere that made filming not just productive but genuinely fun. If you’re looking for a space that combines state-of-the-art resources with expert guidance and a comfortable vibe, The Video Lab is it. Highly recommend working with Caleb and the team!
- Jeff
